Saborana Identidade Visual

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[pt-br]

Todo projeto novo é uma oportunidade única para aprender e se desafiar, e este projeto fictício nasceu unicamente com esses propósitos. Quando comecei a criar o Briefing que seguiria quis incluir algo comum - uma pizzaria - com uma necessidade real, que já havia notado antes ao pedir lanches com amigos vegetarianos. Achei que o projeto me desafiaria na parte criativa (de criar uma identidade distinta do que se vê nos nichos vegetarianos) e na intelectual (pois a criação de uma marca sustentável requer soluções criativas sustentáveis). No entanto, a princípio, eu não imaginava o exercício de empatia que eu estava fazendo, ouvindo relatos, depoimentos, me indignando juntos com essas pessoas...

Outra coisa que eu não poderia imaginar era ter meu projeto no meio dos 100 mais bem avaliados no Designerverso Brand Awards 2020, principalmente considerando o nível de qualidade que vi nos outros projetos. Fica aqui meu agradecimento a todos os envolvidos que fizeram essa premiação brasileira incrível ganhar vida, criando oportunidades para a nossa comunidade de designers.

[en]

Every new project is a unique opportunity to learn and challenge yourself, and this fictional project was born solely for these purposes. When I started writing down the Briefing, I wanted to include something common - like a pizzeria - with a real need, which I had noticed before when ordering snacks with vegetarian friends. I thought that the project would challenge me creatively (of creating a distinct identity from what is seen in vegetarian niches) and intellectualy (because a sustainable brand creation requires sustainable creative solutions). However, at first, I did not imagine the empathy exercise I was doing, listening to testimonies, indignating myself together with those people...

Another thing I couldn't imagine was having my project among the 100th best rated at the "Designerverso Brand Awards 2020", especially considering the level of quality I saw in the other projects. Here are my gratitude to everyone who made this incredible Brazilian award come to life.

[en]

Here we have a short audio transcript about a bad experience in a conventional establishment. The person asked for a breaded cheese vegetarian snack, but when she tasted it she noticed it was chicken, and felt bad about eating meat after all these years, but she didn't even get an apology from the restaurant.

[en]

One of the things I discovered while i was doing research is that the Greek philosopher Pythagoras was one of the first ones to question the excessive consumption of meat. He could be considered one of the first vegetarians, so I wanted to use the right triangle - from his famous "Pythagorean theorem" - to represent a slice of pizza, which is usually represented by an equilateral triangle.

In the symbol, two slices of pizza come together and create a heart's silhouette, representing the union between customer and seller, in a friendly and caring relationship.

The color palette was chosen to give the feeling of something warm and fresh from the oven. Something brazilian, extroverted, seasoned and tasty.